Our Story


Zhuzh Queen was created by Felicia Hamilton who has always had a deep love for all things unique. She was raised in a Jamaican home where her mother, aunt, and sisters would always use the term "zhuzh it up" when referring to making an outfit yours and standing out in your own right. That term has always stayed with her as ode to owning her true self and show up in the world as apologetically herself.

In her own words:

"Zhuzh Queen came to me when I was in a dark place and I’d like for it to exude all the things that helped me get out of that space that I was in. Music, meditation, reading, writing, creating, getting back to who I am in my core. Starting this business was a huge part of my healing process and I believe a lot of people can relate to it and see themselves in the products that I create"